Saudi Arabia’s growing SME sector just got a significant boost. OCTA, a UAE-based rising FinTech startup, has secured a $20 million credit facility from the Sukna Fund for Direct Financing (SFDF) to provide embedded working capital directly through its platform.
This move is set to transform how small and medium-sized businesses access short-term financing, solving one of their biggest challenges: cash flow constraints.
Tackling a Common SME Pain Point
Cash flow gaps often hold back even high-potential businesses. As OCTA’s Co-Founder and CEO Jon Santillan puts it:
“Most SMEs don’t fail because they lack revenue. They fail because their cash is locked up for 60 to 90 days.”
OCTA addresses this pain point head-on by integrating credit directly into the financial tools that businesses already use. Instead of applying for loans through traditional banks, companies can now access financing natively within their existing invoicing and payments workflows.
What the $20M Facility Enables
This credit facility from SFDF will allow eligible SMEs to access short-term financing instantly—right when invoices are issued or payments are due. Here’s how OCTA is changing the game:
- ✅ Embedded Credit Access – Financing integrates within existing receivables and payables systems
- ✅ Automated Repayment – Loans are repaid directly from real-time cash flows or scheduled payouts
- ✅ Frictionless Experience – No need for paperwork, bank visits, or delays
- ✅ Operational Sync – Credit now moves in real time, just like the rest of a business’s finances
This is particularly impactful for businesses with long payment cycles, giving them the liquidity they need without slowing down growth.
Behind-the-Scenes Innovation
According to Nupur Mittal, OCTA’s Co-Founder, the company has built a “financial operations layer” that works in the background. This helps in automating how money moves and how VCs, angels and founders can fund their projects with it. By embedding credit at the core of operations, OCTA eliminates the disconnect between workflow and funding.
Sukhdev Hansra, Head of Asset Management at Sukna Capital, describes the advantage:
“OCTA gives us an embedded distribution layer where capital can move instantly, transparently, and in sync with the operations of real businesses.”
A Platform Built for Financial Flow
Launched in 2024, OCTA positions itself as a foundational layer for contract-to-cash automation. The platform streamlines:
- âś… Contract Management
- âś… Invoice Generation and Payments
- âś… Collections and Debt Recovery
- ✅ Now—Embedded Credit Access
With this new funding, OCTA is ready to accelerate its mission. It’s aiming at helping Saudi SMEs grow without forever staying in cash flow limbo.