Team Falcons × Red Bull, a Power Play elevating Saudi Esports to the world stage

Abbas Aziz By Abbas Aziz
3 Min Read

In a major milestone for the Saudi gaming scene, Team Falcons, one of the Kingdom’s top esports organizations, has officially announced a strategic partnership with Red Bull, the global energy drink and lifestyle brand.

This partnership marks a game-changing alliance for the Falcons and a major step forward for Saudi Arabia’s ambitions in competitive gaming.

Flying high after global wins

Team Falcons have already made waves across the international esports landscape. Their recent victory at the Esports World Cup, coupled with standout performances in premier tournaments like Gamers8, the PUBG Global Championship, and the Call of Duty League, has positioned them as a true force to be reckoned with.

Their success isn’t just about gameplay—it’s part of a broader mission to represent Saudi talent on the global stage. And this new collaboration with Red Bull? It’s a major signal that the world is paying attention.

A Partnership Fueled by Energy and Vision

With Red Bull on board as a key sponsor, Team Falcons is entering an exciting new chapter. Their new venture blends ambition, performance, and global brand power.

In a statement, the team shared their enthusiasm:

“Today, we begin a new chapter full of ambition and energy, with a partner who believes in our dreams and supports our vision.”

This partnership doesn’t just bring funding or branding opportunities. It connects the Falcons to Red Bull’s vast network in sports, media, and performance training. In effect, giving them access to world-class resources and international exposure.

Gaming and Vision 2030

The Red Bull–Falcons partnership is more than just a commercial deal—it reflects Saudi Arabia’s larger push to become a global hub for gaming and digital entertainment.

As part of Vision 2030, the Kingdom is investing heavily in tech, media, and youth-driven industries, with esports playing a central role. Organizations like Team Falcons are proving that Saudi gamers are ready to compete—and win—on the world stage.

This partnership also highlights how international brands are now seeking out partnerships with local talent in the region, driven by the explosive growth and rising viewership of Middle Eastern esports.

What This Means for the Future

Here’s what to expect as Team Falcons gears up for their next level:

  • ✅ Increased visibility across global esports tournaments
  • ✅ Enhanced training, performance tools, and media exposure via Red Bull
  • ✅ Stronger brand identity aligned with one of the world’s most iconic sports brands
  • ✅ A louder voice for Saudi Arabia in shaping the global esports narrative

Looking Ahead

Team Falcons’ journey is just beginning. With a growing trophy cabinet and Red Bull backing their ascent, the Falcons are not only setting the standard for Saudi esports—they’re helping redefine what it means to be a top-tier gaming powerhouse in the Middle East.