LuLu AI, the investment arm of LuLu Financial Holdings, has made a bold move into Qatar’s fast-growing fintech landscape. It has announced a strategic investment in PayLater Qatar, a pioneering Buy Now, Pay Later (BNPL) and embedded finance platform. This deal not only marks LuLu AI’s first investment in Qatar’s financial sector but also reinforces its commitment to building a more inclusive, digital-first financial ecosystem across emerging markets.
Investing in Inclusion, Innovation & Impact
PayLater Qatar recently made headlines by becoming the first licensed BNPL provider in the country. This happened after it received its official approval from the Qatar Central Bank. The platform offers Shariah-compliant, interest-free installment solutions. Instruments that help everyday consumers split their payments while shopping. In effect, this will help in making financial flexibility both accessible and ethical.
For LuLu AI, this investment is more than just capital infusion. It’s about aligning with companies that are transforming how people access and experience financial services.
Adeeb Ahamed, Managing Director of LuLu Financial Holdings, shared:
“LuLu AI is more than just an investment portfolio, we are shaping a future where financial services are intelligent, inclusive, and deeply human-centric. PayLater embodies this ethos, and we are proud to support their mission of accessible and responsible financial solutions.”
Why This Partnership Matters
This collaboration signals a shared vision between both companies: a belief in the power of responsible, flexible finance to empower people and drive digital transformation in the region.
Mohammed Al-Delaimi, Co-Founder & Managing Director of PayLater, said:
“This partnership with LuLu AI is a major milestone. LuLu brings not only capital, but scale and experience. Together, we’re committed to building tech-driven, consumer-first solutions that position Qatar as a regional fintech hub.”
PayLater already serves over 100,000 registered users and partners with a fast-growing network of merchants across Qatar—from large retail chains to local businesses. With LuLu AI’s backing, the company is set to expand its offerings and deepen its impact.
What LuLu AI Brings to the Table
LuLu AI’s approach is grounded in identifying high-impact ventures that:
- âś… Solve real-world financial access challenges
- âś… Leverage emerging tech like AI, embedded finance & open banking
- âś… Promote financial inclusion and user empowerment
- âś… Operate in compliance with regional values and regulations
By backing ventures like PayLater, LuLu AI isn’t just investing in businesses—they’re investing in people, progress, and purpose.
The Future of Finance in Qatar
With this investment, Qatar is firmly placing itself on the map as a fintech-forward nation, embracing innovation that’s both inclusive and ethical. The PayLater-LuLu AI partnership is a model for regional collaboration—where capital meets capability to unlock long-term growth and smarter financial access for all.