ROSHN Group, Saudi Arabia’s leading multi-asset real estate developer and a key Public Investment Fund (PIF) company, has taken a bold step toward transforming the real estate sector with the launch of ROSHNEXT, its dedicated innovation arm.
This move reinforces ROSHN’s ambition to lead with innovation, technology, and human-centered design, setting new standards across the region’s real estate landscape.
What is ROSHNEXT?
ROSHNEXT is not just another corporate initiative. It’s a future-focused platform designed to fast-track innovative solutions that reshape how we build, live, and interact with real estate.
Its core goals include:
- âś… Accelerating digital transformation in real estate
- âś… Piloting bold ideas and technologies across diverse sectors
- âś… Building partnerships with top innovation hubs globally
- âś… Investing in startups driving change and smart urban solutions
“We envision ROSHNEXT as a launchpad for transforming creative concepts into impactful, real-world applications,” said a spokesperson from ROSHN Group. “It’s about shaping smarter, more connected communities.”
A Track Record of Innovation
The launch of ROSHNEXT is part of a broader innovation journey that ROSHN Group has already embarked on:
- ROSHN Hackathons: Two successful editions have already sparked fresh thinking, bringing together developers, designers, and entrepreneurs to solve real estate challenges.
- ROSHN Mobility Experience: An interactive initiative designed to explore smarter, more sustainable modes of transport in urban communities.
- Visionaries Program: Internal innovation drive resulting in over 125 groundbreaking ideas and hundreds of hours of employee upskilling. The upcoming third edition will even open the doors to external collaborators.
- Digital Real Estate Platform: ROSHN’s comprehensive tech platform now facilitates nearly half of all sales volume, streamlining transactions and enhancing user experiences.
These initiatives reflect ROSHN’s clear commitment to rethinking real estate from the ground up, using technology, creativity, and data-driven insights.
Why ROSHNEXT Matters
In a rapidly evolving industry, traditional real estate models no longer meet modern demands. ROSHNEXT aims to fill that gap by:
- ✔️ Pioneering new business models
- ✔️ Creating people-first environments
- ✔️ Leveraging smart technologies for greater efficiency
- ✔️ Enhancing well-being and quality of life
With its multi-asset development strategy, ROSHN is uniquely positioned to test and scale innovations across residential, commercial, and mixed-use projects. This will help diversify revenue, attract global partnerships, and reinforce Saudi Arabia’s position as a hub for forward-thinking urban development.
Aligned with Vision 2030
ROSHNEXT directly supports the Kingdom’s Vision 2030—a strategic framework to reduce Saudi Arabia’s dependence on oil, diversify the economy, and develop public service sectors.
By investing in technology, design, and collaboration, ROSHN is playing its part in shaping cities that are not just livable, but inspiring, inclusive, and sustainable.
Final Thoughts
ROSHNEXT is more than an innovation lab—it’s a commitment to creating the future of real estate. By aligning cutting-edge technology with a human-centric philosophy, ROSHN Group is well on its way to becoming a global pioneer in real estate transformation.