Quick commerce startup Rabbit has officially made its entry into Saudi Arabia, setting up its regional HQ in Riyadh and launching operations across the city. Known for delivering groceries, personal care items, and more in just 20 minutes, Rabbit is now eyeing big growth across the Kingdom.
Fast, Smart & Hyperlocal
Founded in 2021 in Egypt, Rabbit runs on a tech-first, hyperlocal model, using a network of strategically placed dark stores (think mini-warehouses) to fulfill orders lightning fast. With Riyadh now live, Rabbit plans to expand to all major Saudi cities and aims to deliver 20 million items by 2026.
Rabbit isn’t just showing up — it’s going all in. The team has already received their commercial license from the Ministry of Investment and is steadily building a Saudi-based team to run operations on the ground.
🗣️ “We’re building Rabbit Saudi for Saudis, by Saudi hands,”
says Co-Founder & CEO Ahmad Yousry.
Why Saudi, Why Now?
Saudi Arabia is ripe for disruption in online grocery. With current online penetration at just 1.3% (compared to 5.3% in the UAE and 4.8% in the US), there’s huge room for growth. The total food and grocery market in KSA stands at $60 billion — so even a rise to 4% online would open up a $2+ billion opportunity.
Rabbit’s entry also aligns perfectly with Vision 2030 goals:
- Boosting foreign investment
- Strengthening the retail sector
- Empowering SMEs
- Accelerating digital economy
What Powers Rabbit?
Rabbit’s model is more than fast delivery — it’s tech-driven efficiency:
- ✅ AI-powered recommendations for a personalized shopping experience
- ✅ Digitized warehousing & smart supply chain to stock the right items
- ✅ Hyper-efficient logistics, where every step from warehouse to doorstep is optimized down to the second
- ✅ A user-friendly app that showcases real-time inventory in a clean, attractive layout
The result? A loyal customer base and sustainable growth — no excessive discounts needed.
Backed by Big Names
Rabbit’s expansion into KSA is backed by top regional and global investors, including:
- Lorax Capital Partners
- Raed Ventures
- Global Ventures
- Beltone Venture Capital
They join Rabbit’s existing backers like Global Founders Capital, Goodwater Capital, Hub71, and more.
Proven Success in Egypt
Before leaping into Saudi, Rabbit has already proven itself in Egypt:
- 🧾 40 million+ items delivered
- 📈 8.5x revenue growth in two years
- 📱 1.4 million users on its app
With its smart strategy, strong investor backing, and focus on Saudi localization, Rabbit is gearing up to become a household name across the Kingdom.