A Big Move Towards Sustainability
In a major step towards sustainable commerce in the Middle East, Basatne, a leader in reverse logistics and sustainable trade solutions, has acquired Cartlow, a UAE-based company specializing in recommerce and e-waste management. This acquisition strengthens Basatne’s influence in the region, leveraging Cartlow’s cutting-edge technology and strong market presence.
Cartlow’s Impact – A Circular Economy in Action
Cartlow has already made a huge environmental impact, successfully recycling over one million electronic devices. This effort has prevented an estimated 100,000 metric tonnes of CO2 emissions—a number equivalent to removing more than 21,000 cars from the roads for an entire year.
By extending the lifespan of electronic products through its closed-loop circular model, Cartlow has not only benefited the environment but also generated over 500 million AED in cumulative value. This has contributed significantly to the growth of sustainable commerce in the region.
Basatne’s Vision – A Fully Integrated Circular Solution
Ammar Abu Al-Nasr, Founder and CEO of Basatne, sees this acquisition as a game-changer for sustainable trade. Just last year, Basatne launched ArDroid, a high-tech refurbishment facility in the UAE, featuring AI-powered data erasure and product diagnostics—a first for the region.
With Cartlow now part of its ecosystem, Basatne has completed its vision of an end-to-end circular economy solution. Abu Al-Nasr explains:
“This acquisition completes a fully integrated, closed-loop ecosystem, allowing us to offer seamless sustainable trade solutions for both businesses and consumers. We are building a more structured and scalable circular economy model for the region.”
Cartlow & Basatne – Tackling the Middle East’s E-Waste Crisis
The timing of this deal couldn’t be more crucial. The Middle East is currently facing a growing e-waste crisis, producing over three million metric tonnes of electronic waste annually. The UAE alone ranks among the highest e-waste producers per capita.
However, this challenge presents a huge opportunity. Experts predict that the recommerce sector in the region could surpass $30 billion by 2028. This means companies like Basatne and Cartlow are perfectly positioned to lead the shift towards sustainable, circular trade practices.
Aligning with Regional Sustainability Goals
This acquisition also supports key government initiatives, including the UAE’s Net-Zero Emissions by 2050 strategy and Saudi Arabia’s Vision 2030, both of which emphasize environmental responsibility and economic diversification.
The Middle East is rapidly becoming a leader in green technology and sustainable commerce, and Basatne’s move ensures it stays ahead of the curve.
Basatne-Cartlow partnership promises a Greener Future
With the combined expertise of Basatne and Cartlow, the region’s transition to more eco-friendly consumption habits is expected to accelerate. This acquisition isn’t just about business—it’s about helping companies and everyday consumers embrace sustainable practices and reduce environmental impact.
The future of circular commerce in the Middle East looks brighter than ever. And with sustainability becoming a key focus, this deal could be just the beginning of a much larger movement.