Gushcloud International is substantial for Abu Dhabi’s Creator Economy
Abu Dhabi is making bold moves to position itself as a global hub for digital media and content creation. In a strategic, multi-year partnership, the Abu Dhabi Investment Office (ADIO) has teamed up with Gushcloud International. Gushcloud is a global creator management and licensing company powered by AI. Under this agreement, Gushcloud will establish its regional headquarters for EMEA and India in Abu Dhabi. This will help in further solidifying the emirate’s standing in the booming digital creator economy.
This expansion aims to have a significant economic impact. In effect, bringing over 100 full-time jobs to the region across sectors like technology, finance, sales, and legal services. Additionally, Gushcloud will launch a Creator Venture Programme (CVP). This will help to provide funding and business support to both local and international digital content creators. This initiative will focus on attracting more talent, investment, and innovation to Abu Dhabi’s digital ecosystem.
Why Abu Dhabi? A Global Destination for Creators
Founded in Singapore, Gushcloud operates in 13 markets. In addition, it manages a global network of over 100,000 content creators, influencers, and celebrities. With Abu Dhabi as its largest international office to date, the company plans to relocate senior management to the emirate to lead its ambitious expansion.
According to His Excellency Badr Al-Olama, Director General of ADIO, this move aligns with Abu Dhabi’s goal of building a world-class digital media ecosystem. He emphasized that strategic partnerships like this one reinforce the emirate’s competitive advantages. Specially those in talent, infrastructure, and investment, accelerating innovation-driven growth.
Gushcloud International is Driving Innovation, Job Creation, and Talent Development
Beyond job creation, this partnership is focuses on boosting intellectual property (IP) development in digital media. Gushcloud will collaborate with local institutions to develop training programs and internships. This will help students from Abu Dhabi universities gain hands-on experience in the digital content space.
Althea Lim, Group CEO & Co-Founder of Gushcloud International, highlighted that Abu Dhabi’s strong ecosystem for digital content creators made it the perfect location for their expansion. She also pointed out that the city’s strategic location and business-friendly environment will allow Gushcloud to tap into regional talent while strengthening its operations across EMEA and India.
Gay Carr, Chief People Officer for Gushcloud MENA, emphasized the company’s commitment to nurturing Emirati talent through partnerships with local governments and universities. This aligns with the UAE’s broader vision of empowering local professionals and fostering a sustainable, knowledge-based economy.
A Booming Industry with Global Potential
The global creator economy is currently valued at around $250 billion. There are projections estimating that it could grow to $440 billion in the coming years. With this landmark partnership, Abu Dhabi is taking a major step toward becoming a key player in the global media and entertainment sector.
By establishing its regional headquarters in Abu Dhabi, Gushcloud is set to support digital innovation, create new opportunities for content creators, and reinforce the emirate’s growing reputation as a leader in media, technology, and sustainable business practices. This partnership is just the beginning—Abu Dhabi is shaping the future of the digital creator economy, one bold step at a time.