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Pioneering a New Era in Modest Fashion
Saudi Arabia-based fashion e-commerce platform Aya has successfully raised $1.6 million in a seed funding round, led by Khwarizmi Ventures with participation from Raed Ventures, Joa Capital, FENA Holdings, Turki Alrajhi, and a group of angel investors.
Founded in 2024 by Munira Al Kadi and Abdulrahman Al Ammar, Aya is reshaping modest fashion by using real-time trend forecasting and local manufacturing partnerships to produce only the most in-demand styles. This innovative approach eliminates waste, streamlines production, and ensures fashion meets demand effortlessly.
A Data-Driven Fashion Revolution
Aya isn’t just another e-commerce platform—it’s a trend-driven fashion ecosystem. By analyzing customer preferences in real time, the platform predicts fashion trends and empowers local designers and manufacturers to create pieces that match market demand.
- Predicts trending styles through customer insights
- Connects local manufacturers to ensure efficient production
- Reduces overproduction & waste with on-demand fashion
- Brings the latest modest fashion to consumers quickly
Aya is particularly focused on transforming the multi-billion-dollar abaya market, a sector ripe for innovation and modernization.
Investor Confidence & Industry Support
Aya’s bold vision has attracted strong backing from leading investors. Speaking about the company’s potential, Homam Meaddawi, Partner at Khwarizmi Ventures, emphasized Aya’s unique position:
“We are proud to support visionary founders disrupting the modest fashion industry. Aya is starting with abayas, but their approach has the potential to reshape the entire sector.”
Meanwhile, CEO & Co-Founder Munira Al Kadi sees this investment as a game-changer:
“This funding isn’t just capital—it’s validation. We are completely changing the game and looking for fearless, entrepreneurial talent to join us in this journey.”
Scaling for Success
With this fresh funding, Aya is set to:
- Accelerate product development and introduce more trend-driven designs
- Expand its market presence across Saudi Arabia and beyond
- Enhance its e-commerce platform for a seamless shopping experience
- Continue partnering with local manufacturers to revolutionize the industry
By combining fashion, technology, and data, Aya is pioneering a new approach to modest fashion, ensuring that every design reflects real customer demand. This investment marks the beginning of a major transformation in the industry, with Aya leading the way.
