Fueling Innovation in Morocco’s Digital Economy
Moroccan superapp ORA Technologies has raised $1.9 million in a Pre-Series A funding round led by Witamax & Azur Innovation Fund. This investment brings ORA’s total funding to $4.4 million since its founding in 2023 by Omar Alami. The funding will accelerate ORA’s expansion in digital payments and food delivery, reinforcing its mission to digitally transform Morocco’s economy.
What is ORA Technologies?
ORA Technologies is a multi-service superapp that offers:
- Peer-to-peer (P2P) transactions
- E-commerce services
- On-demand services
- Chat and social networking
- A digital wallet (launching soon)
The company aims to bridge Morocco’s digital and financial inclusion gap, offering a locally built alternative to global superapps. With its user-friendly interface and localized approach, ORA is rapidly gaining traction among businesses and consumers.
Kooul – A Game-Changer in Food Delivery
ORA’s food delivery service, Kooul, is making waves in Morocco’s booming market, which is projected to reach $1.5 billion by 2030. Unlike traditional food delivery platforms, Kooul prioritizes:
- Affordable pricing, with meals starting at $2.50
- Fair wages and better working conditions for delivery partners
- Lower commission rates for restaurants, allowing them to thrive
- Expanding reach, growing to six cities in just five months
By addressing both consumer affordability and worker fairness, Kooul is creating a sustainable gig economy model, setting it apart from global competitors.
ORA Cash – Fast, Free, and Inclusive Digital Banking
ORA is also revolutionizing Morocco’s fintech sector with ORA Cash, a mobile payment and money transfer solution designed for the unbanked and underbanked population. The platform allows users to:
- Open an account in just 40 seconds using only a phone number
- Send and receive free money transfers
- Access financial services in five languages, including Moroccan Darija
- Withdraw cash from 7,000+ partner locations, thanks to a partnership with BCP (Banque Centrale Populaire), Morocco’s second-largest retail bank
ORA Cash is bridging the gap between traditional banking and digital finance, accelerating Morocco’s transition to a cashless economy.
Investor Confidence & ORA Technologies Vision
Founder Omar Alami emphasized the strategic timing of this funding round, stating:
“This fundraising comes at a time when all eyes are on Morocco. With a stable currency, a deep consumer market of 40 million people, and strong government support for digital and financial inclusion, our country is set to become Africa’s next major tech hub.”
With the backing of Witamax & Azur Innovation Fund, ORA Technologies is positioned to lead Morocco’s digital transformation. The company plans to scale Kooul’s market reach, expand ORA Cash, and integrate more digital services into its superapp, driving economic empowerment and setting new standards in e-commerce, fintech, and on-demand services.
What’s Next for ORA?
With fresh funding, ORA Technologies is poised for rapid growth, aiming to:
- Expand Kooul’s footprint across more Moroccan cities
- Strengthen ORA Cash’s financial inclusion impact
- Enhance e-commerce and social networking features
As Morocco continues to embrace digital innovation, ORA Technologies is emerging as a key player in shaping the country’s digital future.
