Yashaa Global Capital, a venture capital firm specializing in sports investments, has secured approval to launch a $75 million global sports-focused fund. The Financial Services Regulatory Authority (FSRA) of Abu Dhabi Global Market (ADGM) granted Financial Services Permission (FSP), positioning Yashaa Global Capital as a key investment player in the evolving sports ecosystem.
With a focus on SportsTech, esports, fitness, and professional sports leagues, the fund aims to fuel innovation and entrepreneurship in the industry. In fact, particularly in Asia’s underfunded sports investment market.
A Strategic Leap in Sports Venture Capital
The ADGM approval provides Yashaa Global Capital with a robust regulatory foundation, aligning it with international investment standards. Abu Dhabi’s financial hub is emerging as a preferred location for venture funds, offering a structured and investor-friendly ecosystem.
Led by high-profile athletes and seasoned investors, including cricketers Shikhar Dhawan and AB de Villiers, alongside Mohammed Sirajuddin, Arif Padaria, and Dr. Victor Tay, Yashaa Global Capital brings together a powerful mix of sports and financial expertise.
This diverse leadership team provides strategic insights, extensive networks, and hands-on industry knowledge, giving portfolio companies a unique competitive edge.
Investment Strategy – Fueling the Future of SportsTech
Yashaa Global Capital’s $75 million fund includes a $25 million greenshoe option, ensuring flexibility to scale investments as opportunities arise. The fund will focus on:
- SportsTech – AI-driven training tools, wearable tech, and analytics.
- Esports & Gaming – Competitive gaming platforms and digital fan engagement.
- Media Technology – Sports streaming, immersive content, and audience engagement innovations.
- Professional Sports Leagues – Emerging leagues and infrastructure development.
Unlike the U.S. and European markets, Asia’s sports investment landscape remains largely untapped. Yashaa Global Capital sees an opportunity to bridge this gap by attracting global investors. In addition, it can help in supporting emerging sports and gaming startups in the region.
The Business of Sports – A Booming Industry
The global sports industry is experiencing a digital transformation, fueled by new technologies, media innovations, and shifting fan engagement trends. According to Mohammed Sirajuddin, General Partner at Yashaa Global Capital:
“The business of sports is at a transformative stage, becoming increasingly globalized, institutionalized, and technology-driven.”
Yashaa Global Capital aims to not only fund startups but also shape the next wave of sports entrepreneurship. This will unlock new revenue models and business opportunities.
Building a Legacy in Sports Investment
With a team of industry veterans, strong financial backing, and a clear investment strategy, Yashaa Global Capital is poised to become a leading force in the sports VC space. The firm is committed to delivering value to founders, investors, and the broader sports ecosystem by fostering groundbreaking innovations.
As Asia’s sports economy gains momentum, Yashaa Global Capital’s entry into the market signals a new era for sports investments, ensuring startups have the funding and expertise needed to thrive in an increasingly competitive industry.
