Pinewood.AI is Driving Innovation in Automotive Retail with Seez
UK-based Pinewood.AI has announced its $46.2 million acquisition of Seez, a Dubai-based AI-powered autotech company. The deal, consisting of cash and shares, aims to see the share component double over the next three years. This move will significantly strengthen Pinewood.AI’s position in AI-driven automotive intelligence, enabling dealerships and OEMs (Original Equipment Manufacturers) to enhance sales and customer experience.
What is Seez about?
Founded in 2016 by Tarek Kabrit and Andrew Kabrit, Seez started as a mobile app that could identify any vehicle from a single picture (a ‘Shazam for cars’). Since then, the company has evolved into a leading AI-driven SaaS platform for the global automotive industry.
Seez operates in 16 markets worldwide, spanning from Mexico to Australia, and provides AI-powered virtual assistants, digital marketing tools, e-commerce solutions, and omnichannel modules. The company’s rapid growth is evident in its $4.4 million annual recurring revenue (ARR) as of December 2024, reflecting a 5x increase over the past year.
Why is Pinewood.AI Acquiring Seez?
Pinewood.AI, a subsidiary of Lithia Motors Inc. (the world’s largest dealer group), sees Seez as a high-value addition to its automotive intelligence ecosystem.
- Enhancing AI Capabilities: Seez brings advanced AI and machine learning (ML) technology to Pinewood.AI’s existing solutions.
- Expanding Market Reach: This deal accelerates Pinewood’s expansion into North America, leveraging Seez’s global footprint.
- Boosting Recurring Revenue: Seez’s high-margin, subscription-based SaaS model complements Pinewood.AI’s financial strategy.
- Integrating AI-Powered Virtual Assistants: Pinewood plans to deploy Seezar, Seez’s AI-powered virtual assistant, across Lithia Motors’ dealership network worldwide.
Industry Leaders on the Acquisition
Tarek Kabrit, CEO & Co-founder of Seez:
“We are thrilled to join forces with Pinewood at a pivotal moment in the automotive industry. By combining our AI-driven solutions with Pinewood’s deep dealer integrations, we’re creating a next-generation platform that will empower dealerships to drive growth.”
Bill Burman, CEO of Pinewood.AI:
“Seez is an outstanding company with cutting-edge AI solutions that are increasingly essential in automotive retail. Their products complement our platform perfectly, making this a highly strategic move for both companies.”
The Future of AI in Automotive Retail
The acquisition positions Pinewood.AI + Seez as a trailblazing AI-powered, cloud-based automotive ecosystem. With AI-driven tools streamlining dealership operations, customer interactions, and digital sales, the partnership is set to redefine the future of automotive retail.
