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Scaling Social Commerce Across the Middle East
Taager, the Egypt-born, Saudi-based social e-commerce platform, has successfully closed a $6.75 million pre-Series B funding round, led by Norrsken22. This fresh investment will drive Taager’s expansion across the Middle East, strengthening its role in the region’s fast-growing social commerce sector.
Founded in 2019 by Abdelrahman Sherief, Ahmed Ismail, Ismail Omar, and Mohammed Elhorishy, Taager provides a one-stop platform for individuals looking to start and scale social e-commerce businesses. It handles everything from product sourcing to logistics and customer payments.
Currently operating in Saudi Arabia, Egypt, and the UAE, Taager has recently expanded to Iraq and aims to enter more MENA markets with this new funding.
The Rise of Social E-Commerce
Social e-commerce—where products are bought and sold directly through social media platforms—is rapidly reshaping the retail landscape.
- Global revenue expected to hit $2.5 trillion by 2025
- MENA market surpasses $14 billion, accounting for 30% of all e-commerce sales
- Success driven by trusted seller relationships, cultural relevance, and high social media adoption
Despite its rapid growth, many aspiring entrepreneurs face challenges like complex supply chains, lack of capital, and limited data insights. Taager solves this problem by offering:
- Trending Product Catalog – Access to high-demand products for resellers
- AI-Driven Insights – Data on pricing, marketing, and customer trends
- End-to-End Logistics – Storage, shipping, and customer collection
- Embedded Financing – Credit support for purchasing inventory
- Multi-Market Payment Collection – Seamless transactions across borders
AI & Data-Driven Growth Strategy
Taager is leveraging AI and machine learning to refine product recommendations, predict customer behavior, and boost merchant profitability. By analyzing thousands of sellers and millions of transactions, Taager’s intelligent matching system ensures merchants maximize revenue while minimizing risk.
Additionally, generative AI-powered sales agents will help to enhance customer support and merchant onboarding, making the platform even more scalable and cost-efficient.
Empowering Entrepreneurs & Driving Financial Independence
“Our mission is to empower anyone to start and scale a profitable social e-commerce business,” said Mohamed Elhorishy, Taager’s co-founder and CEO.
- 45,000+ social sellers served
- Merchant profitability increased by 2.5x on average
- Helping young entrepreneurs, women, and low-income earners achieve financial stability
With this latest funding, Taager is set to grow 5x in the coming years, expanding its product offerings, data insights, and team to fuel the next wave of social e-commerce in MENA.
