Halo AI, a pioneering platform from Saudi Arabia is revolutionizing collaborations between brands and creators. It has raised a significant $6 million in seed funding. The round was led by Raed Ventures and Shorooq, with participation from influential investors. These included former executives from Snapchat, Microsoft, and Airbnb, as well as early backers of gaming unicorns.
This funding was announced during the 1 Billion Pitches competition at the 1 Billion Followers Summit. This can propel Halo AI’s global expansion and enhance its cutting-edge AI technology.
Halo AI to expand beyond Saudi
Having launched successfully in Saudi Arabia, Halo AI plans to expand its reach to Dubai and Kuwait. The team will follow this with a rapid scaling across MENA, Europe, and North America. In effect, the platform’s proven ability to deliver seamless, scalable brand-creator collaborations is what’s fueling this ambitious growth strategy.
With partnerships already established with prominent brands like Kitopi, ToYou, 1/2M, and Syarah, Halo AI is quickly becoming a trusted name in the creator economy.
Tackling Creator Economy Challenges
The global creator economy hit $250 billion in 2024 and is projected to double by 2027. However, inefficiencies in managing brand-creator collaborations remain a major hurdle.
Halo AI addresses these challenges with its agentic AI technology, developed by experts from AWS, Meta, and Snapchat. The platform intelligently matches brands with creators, optimizes campaign performance in real-time, and reduces manual workload by 85%. As a result, Halo AI achieves a 97% campaign completion rate—far above the industry average of 65%—and can launch campaigns in just 48 hours. Creators also benefit from guaranteed payments within 72 hours, setting a new benchmark for efficiency.
“We saw traditional approaches failing to meet the demands of the creator economy,” said Vito Strokov, Co-Founder and CEO of Halo AI. “Our AI actively learns, thinks, and adapts to brands’ needs while understanding what drives creator success. It’s not just automation—it’s intelligence in action.”
Investor Confidence in Halo AI
Investors are bullish about Halo AI’s potential to reshape the creator economy.
Tina Daher, Principal at Shorooq, remarked, “The creator economy has immense potential but struggles with inefficiencies in scaling meaningful collaborations. Halo AI’s technology solves this by bringing unmatched precision and scalability to the process.”
Wael Nafee, General Partner at Raed Ventures, added, “Brands are looking for authentic ways to connect with audiences. Halo AI’s platform redefines how these partnerships are formed and executed, ensuring measurable impact and scalability.”
Positioned for Market Leadership
As 84% of brand deals shift towards small and medium creators, Halo AI is uniquely positioned to capture significant market share. Its AI-driven platform not only reduces costs but also ensures higher-quality collaborations, creating a win-win for brands and creators alike.
With the creator economy projected to reach $480 billion by 2027, Halo AI is setting the standard for efficiency, scalability, and innovation in the space.
