ImpactGulf, a UAE-based sustainability tech leader, has unveiled its G4Green Marketplace, an innovative platform powered by blockchain and AI. Designed to promote sustainability across businesses, G4Green offers tools for green performers to share their achievements. Additionally, it gives space for innovators to showcase eco-friendly solutions. Along with that, it gives consumers the chance to connect with sustainable products, services, and partners.
G4Green changing Green Business practices in UAE
G4Green is more than just a marketplace; it’s a comprehensive hub for sustainability. With features like a Green Blog, companies can share updates, global insights, and opportunities, fostering collaboration across the sustainability ecosystem. Businesses can use the platform to explore green solutions while building their sustainability profiles to align with modern ethical standards.
Yassin Nasri, CEO and founder of ImpactGulf, highlighted the platform’s problem-solving potential:
“Large companies face challenges in collecting ESG data from their suppliers. G4Green provides an easy solution, helping any company, regardless of size, to create and share sustainability profiles while showcasing their green innovations.”
Can G4Green drive green practices across UAE Corporate Networks?
The platform encourages large organizations, government entities, and global institutions to onboard their suppliers and partners. This helps track ESG performance, incentivize improvements, and collectively drive sustainability efforts.
Initially, G4Green Marketplace will be free for all UAE-based companies. A global expansion is planned for next year, making this initiative a significant player in the sustainability tech space.
Nasri emphasized the broader goal:
“Our mission is to catalyze greener business practices by equipping organizations with the tools and resources they need to drive change.”
Advanced Technology to Combat Greenwashing
The marketplace leverages advanced AI for data analytics and blockchain for traceability, ensuring transparency and reliability. Its AI-powered tools even detect and prevent greenwashing by scanning social media posts for false sustainability claims before publication.
Vytautas Sabaliauskas, CTO at ImpactGulf, explained:
“Our AI and blockchain technologies ensure the integrity of sustainability initiatives, helping businesses build trust and avoid misleading claims.”
Exclusive Benefits for UAE-Based Companies
ImpactGulf has made the platform free to UAE-registered companies, with special discounts for those based in Masdar City, Expo City Dubai, or members of sustainability initiatives like the Global Compact Network or the SME Climate Hub. These incentives aim to boost engagement from the UAE’s vibrant business community.
Leading the Charge for Sustainability
ImpactGulf, a key player in sustainability advocacy, hosts the 14th National Dialogue for Climate Ambition (NDCA) and is a signatory of the UAE Climate-Responsible Companies Pledge. The company also collaborates with initiatives like the Greentech Alliance and the Shell StartUp Engine UAE 2022, underscoring its commitment to sustainability and innovation.
Pioneering a Sustainable Future
With G4Green Marketplace, ImpactGulf is redefining how businesses approach sustainability, providing a seamless platform for collaboration, transparency, and innovation. By leveraging cutting-edge technology and building community engagement, G4Green is poised to become a game-changer in the sustainability tech space.
