Saudi Arabia based logistics technology startup Viero has raised $1.2 million in a seed funding round. The investment supports its mission to unify fleet operations and vehicle payments on one platform. The company aims to solve daily operational pain points faced by logistics and fleet operators.
Strong Investor Backing Signals Market Confidence
The seed round was led by Watheeq Capital and Share Investment Co. The round also included participation from Numu Angel Network, Black Iris Angel Network, and several strategic angel investors.
The funding reflects rising confidence in logistics technology across Saudi Arabia. Investors see strong demand for platforms that simplify fleet operations.
The capital will support:
- Regional expansion plans
- Faster product development
- Platform capability upgrades
Viero plans to scale alongside the Kingdom’s growing logistics sector.
Solving Fragmentation in Fleet Operations
Fleet operators rely on many disconnected systems. These systems manage deliveries, tracking, payments, and expenses separately. This setup creates inefficiency and limits visibility.
Common challenges include:
- Multiple tools for daily operations
- Manual reconciliation of payments
- Limited real time data
- Higher operational costs
Viero addresses these problems with a unified approach. The platform connects delivery operations and vehicle payments in one system. This integration improves speed, control, and accuracy.
A Unified Platform Built for Logistics Teams
Viero was founded in 2024 by Khaled Daggag, Ahmed Alotaibi, and Marrat Khamash. The company operates from Saudi Arabia and Jordan. It focuses on fleet operators and logistics providers across the region.
The platform delivers:
- Centralized delivery and fleet management
- Integrated vehicle related payments
- Real time tracking and reporting
- Simplified financial reconciliation
Viero helps operators manage operations and finances from one dashboard. This reduces complexity and improves decision making.
Supporting Saudi Arabia’s Logistics Growth
Saudi Arabia continues to invest heavily in logistics and transport infrastructure. Digital platforms play a key role in this transformation. Viero aligns with national goals to modernize supply chains and improve operational efficiency.
The startup targets logistics companies seeking better control over fleets and costs. It also supports businesses scaling across cities and borders.
With the new funding, Viero will:
- Expand into new regional markets
- Enhance automation features
- Improve data visibility for operators
Clear Vision for Regional Expansion
Viero plans to grow steadily across the Middle East. The team focuses on solving real operational problems with simple technology. The founders aim to become a core system for fleet based businesses.
This seed round marks an early but important step. Viero now moves forward with capital, clarity, and market demand. The company stands well positioned to support the next phase of logistics digitization in Saudi Arabia and beyond.