NowPay has secured USD 20 million in new funding to accelerate growth and expand into Saudi Arabia. The investment supports its mission to improve payroll systems and financial wellness across the region. The company plans to scale fast, hire talent, and launch market specific products designed for Saudi employers and employees.
Founded in 2019, NowPay has built a strong presence across the MENA region. It helps companies give employees better control over their income. Its platform connects payroll, earned wage access, and financial wellness tools in one system.
Fueling Regional Expansion with Fresh Capital
The USD 20 million raise marks a major milestone for NowPay. The company will use the funds to strengthen its core platform and enter one of the region’s fastest growing markets.
Key investment priorities include:
- Launching full operations in Saudi Arabia
- Expanding product and engineering teams
- Enhancing payroll and earned wage access features
- Supporting go to market execution
This round positions NowPay to scale with speed and confidence. It also reflects strong investor belief in payroll linked financial services.
Entering Saudi Arabia Through NowAccess
NowPay will enter Saudi Arabia through NowAccess. This is a new joint venture with United International Holding Company’s Tas’heel. The partnership blends fintech expertise with deep local market knowledge.
NowAccess will focus on:
- Payroll administration and processing services
- Payroll linked financial solutions
- Compliance with Saudi regulations and standards
The joint venture allows NowPay to localize quickly. It also reduces operational friction in a complex market.
Delivering Shariah Compliant Financial Solutions
A core focus of the Saudi expansion is Shariah compliant financial products. NowAccess will design solutions that respect local values while meeting modern workforce needs.
Planned offerings include:
- Earned wage access tied directly to payroll
- Financial wellness tools for employees
- Employer focused payroll management systems
These services aim to improve financial stability for workers. They also help employers attract and retain talent.
Strengthening the Fintech and HR Ecosystem
NowAccess combines NowPay’s technology with Tas’heel’s operational reach. Together, they aim to drive innovation across fintech and HR technology in the Kingdom.
The collaboration supports:
- Digital transformation of payroll systems
- Greater financial inclusion for employees
- Long term fintech growth in Saudi Arabia
NowPay’s leadership sees Saudi Arabia as a high growth market with strong demand for modern payroll tools. The company plans to build lasting partnerships and scale responsibly.
This funding round signals a clear next chapter. NowPay is moving from regional success to market leadership. Saudi Arabia stands at the center of that strategy.