Clarity, an AI-powered customer experience and voice-of-customer (VoC) platform, has secured $12 million in fresh funding to expand its global operations. The company specializes in serving highly regulated industries, where compliance and accuracy are non-negotiable.
Funding Round and Investors
The round was led by Prosus Ventures, with participation from:
- STV Al Fund (backed by Google)
- Sukna Ventures
- Wamda Capital
- Neo
- Oraseya Capital
- Phaze Ventures
- Propeller
- Tech Invest Com
- Angel investors from OpenAI and Google
The new capital will help Clarity expand its applied-AI teams in New York, London, and Riyadh while accelerating product innovation.
From Anecdote to Clarity
Formerly known as Anecdote, the company rebranded to Clarity to better reflect its mission: bringing transparency and precision to customer interactions.
- Founded by: Abed Kasaji and Pavel Kochetkov, both part of the “Careem mafia” of entrepreneurs.
- Growth metrics: 5.4Ă— revenue increase year-on-year and average monthly growth exceeding 20% in 2025.
What Makes Clarity Different
Many AI tools in customer service prioritize speed, but fall short on compliance, accuracy, and insight. This gap is especially critical in industries where mistakes carry significant consequences.
Clarity was built to address these challenges by offering:
- AI agents trained on company knowledge bases for tailored responses.
- Accurate, multilingual support to serve diverse customers.
- Fraud detection and high-risk escalation, ensuring safety and compliance.
- Customer trend insights to drive informed, high-ROI decisions.
Industry Validation
Clarity has already proven its impact across global portfolios.
- Prosus Ventures highlighted real-world validation through portfolio companies like OLX Europe, iFood, and Dubizzle, which have already adopted the platform.
- STV described Clarity as a “category-defining company,” unlocking insights with a granularity not previously possible.
Vision for the Future
Abed Kasaji, Co-founder and CEO, explained:
“Rebranding to Clarity is about bringing more transparency to customer experience. We want AI to be simple, useful, and safe. From the start, we built Clarity to be compliant and secure. This funding allows us to keep improving and partner with companies that want to modernize customer operations with confidence.”
The company aims to become a global leader in AI-driven customer experience intelligence, bridging the gap between advanced automation and real-world regulatory demands.
With strong investor backing, rapid growth, and a clear vision, Clarity is positioned to reshape how businesses understand and serve their customers, setting new standards for AI in regulated industries