Basata Holding for Financial Payments, one of Egypt’s leading e-payment service providers, has unveiled ambitious plans to invest $7 million in 2026. The move highlights the company’s strategy to strengthen its local presence while accelerating expansion across the Middle East and North Africa.
Driving Growth Through Investments
According to CEO Karim Shehata, Basata is currently exploring acquisition opportunities to reinforce its market position. Final decisions on these acquisitions are expected before the end of this year, setting the stage for stronger growth momentum in 2026.
The company is also preparing to roll out new investment services through specialized funds. These will be offered in collaboration with its sister and subsidiary companies, pending final regulatory approvals. Shehata noted that this marks an important milestone in Basata’s transformation from a payment-focused company to a comprehensive financial solutions provider.
Expanding Services and Reach
Basata already serves more than 120,000 merchants daily and is targeting an increase to 150,000 merchants by year-end. This reflects its confidence in expanding its merchant base and deepening its role as a key player in Egypt’s rapidly evolving digital payments sector.
In addition to its home market, Basata is looking outward. Through its stake in Jordan’s Madfoatcom, the company plans to enter Saudi Arabia before the end of this year. Madfoatcom is also gearing up to expand into Morocco and Kurdistan, broadening Basata’s regional footprint and opening new opportunities across diverse markets.
A Holistic Financial Ecosystem
Basata’s strategy goes beyond payments, aiming to create a full spectrum of integrated financial services. Its offerings include:
✔️ Digital payments and electronic transactions powered by Basata’s POS devices.
✔️ Basata Payment Card, designed to provide greater flexibility in everyday financial transactions.
✔️ Merchant financing and lending services, delivered through sister entities to empower small and medium-sized businesses.
This ecosystem underscores Basata’s mission to support not just transactions, but the broader trade and financial landscape.
Strong Performance Track Record
The company’s performance over the past three years speaks for itself. Basata has achieved 40% growth in Total Payment Value (TPV), underlining the success of its innovation-driven approach and cementing its leadership in the Egyptian fintech space.
Looking Ahead
Founded in 2009 following the merger of Masary and Bee, Basata (formerly known as Ebtikar) has evolved into a major player in Egypt’s financial services industry. With a clear focus on investment, expansion, and service diversification, the company is positioning itself as not only a national leader but also a regional fintech powerhouse.
As Shehata put it, Basata’s upcoming moves will create value “beyond payments,” driving digital transformation while opening new growth frontiers across the region.