Holo, a UAE-based proptech startup, has secured $22 million in Series A funding, marking one of the largest rounds in the GCC this year. The round was led by Saudi Arabia’s Impact46, with participation from Mubadala, Rua Growth Fund, anb seed, MoreThan Capital, and returning investors Salica Oryx Fund and the Dubai Future District Fund (DFDF).
Founded in 2020 by Michael Hunter and Arran Summerhill, Holo set out to simplify one of life’s biggest milestones, buying a home. Through its digital mortgage platform, the company helps buyers and homeowners explore financing and refinancing options with greater ease and transparency.
A Fast-Growing Market Opportunity
The timing could not be better. The UAE’s residential property market is valued at $143 billion in 2025 and projected to hit $217 billion by 2030 at a CAGR of 8.66%. Saudi Arabia’s market is even larger, worth $203 billion today and forecasted to reach $310 billion by 2030, growing at 8.77% CAGR.
Both countries are driving change through bold housing and smart city initiatives:
- âś… Dubai 2040 Urban Master Plan
- ✅ Abu Dhabi’s smart city strategy
- âś… Blockchain-based land registry systems
- âś… Saudi Vision 2030 housing reforms
This shift is creating urgent demand for digital-first homeownership solutions, exactly the space Holo is building for.
How Holo Plans to Use the Funding
The fresh capital will accelerate Holo’s scale-up across Saudi Arabia and the GCC. The priorities include:
- Expanding PC and mobile product development
- Scaling product and engineering teams
- Recruiting top regional talent
- Strengthening lender and partner networks
By investing in people and technology, Holo aims to deliver a seamless mortgage experience and extend access to a wider pool of first-time buyers and investors.
Backed by Leading Investors
Investors see Holo as solving a long-standing problem in regional housing.
- Impact46 praised Holo for “bringing clarity to an opaque process” and highlighted how its expansion into Saudi aligns with rising consumer demand for tech-driven homeownership experiences.
- Mubadala emphasized Holo’s role in economic diversification and its ability to reshape the property sector through fintech.
- Rua Growth Fund called Holo “the fintech infrastructure for a more inclusive future of homeownership.”
Looking Ahead
For Holo’s founders, the mission is simple: make homeownership smarter, faster, and more accessible. With profitability already achieved in the UAE, the company is now focused on scaling across borders and positioning Saudi Arabia as its next growth engine.
As the GCC embraces digitization, Holo is at the forefront of merging fintech innovation with real-world impact, shaping the future of property ownership in the Middle East.