Mataa, a rising e-commerce platform based in Libya, has successfully raised a seed investment round from a group of local businessmen. While the exact amount remains undisclosed, the funding signals growing investor confidence in Libya’s digital economy and the future of online retail in the region.
A Platform Built for Local and Regional Growth
Founded in 2023 by Ibrahim Al-Shuwaidi and Habib Nino, Mataa has quickly made its mark by offering a diverse, user-friendly shopping experience. As of now, the platform hosts:
- ✅ Over 50,000 products
- ✅ More than 570 local and international brands
- ✅ Categories spanning electronics, fashion, home goods, and more
The founders launched Mataa to fill a significant gap in the Libyan market, offering reliable access to a wide range of products with smooth delivery services, all through a localized app tailored to Libyan consumers.
How the Funding Will Be Used
The newly secured investment will support Mataa in scaling both its operations and customer experience. Key areas of focus include:
- ✅ Enhancing logistics – Improving first- and last-mile delivery to reduce delays and ensure better service across Libya
- ✅ Expanding warehouse capacity – Growing its central warehouse to stock a broader inventory and speed up order fulfillment
- ✅ Increasing product variety – Onboarding more suppliers and new categories to meet the evolving needs of users
- ✅ Hiring regional talent – Bringing in e-commerce professionals to help drive growth and innovation
These enhancements are part of a larger roadmap to position Mataa as a leading e-commerce force not just in Libya, but potentially in surrounding North African markets.
A Bright Spot in Libya’s Startup Scene
Libya’s startup ecosystem is still in early development, facing challenges like infrastructure gaps and limited access to funding. However, Mataa’s successful seed round shows that local investors are beginning to place their bets on homegrown tech ventures with strong market fit and capable leadership.
By tackling logistics and product accessibility, two major pain points in Libyan commerce, Mataa is laying the foundation for long-term success.
What’s Next?
With its operations expanding and a growing customer base, Mataa’s next phase involves regional talent acquisition. The goal is to onboard experts with proven e-commerce experience to fine-tune the platform and prepare for scaling beyond Libya.
The founders aim to blend local understanding with regional best practices, allowing Mataa to compete effectively with larger platforms while maintaining a distinctly Libyan identity.