Addvocate.AI, a Franco-Tunisian startup founded in 2024, has secured a strategic investment from 216 Capital to accelerate innovation and expand globally. The company is on a mission to transform sales performance by tackling one of the sector’s biggest pain points—pipeline stagnation.
The Problem: Sales Inefficiency
Sales leaders know the frustration well. Hours spent gathering scattered data. Meetings that lack preparation. Opportunities stuck in the pipeline with no clear path forward. According to McKinsey, 35–50% of sales opportunities stagnate globally, slowing growth and weakening forecasts.
This recurring challenge is what inspired Ridha Mami and Sofyan Chekir to launch Addvocate.AI. With over 15 years in B2B SaaS leadership, Mami repeatedly saw deals stall for reasons teams couldn’t explain. Addvocate.AI was designed to change that reality.
The Solution: A Digital Copilot for Sales Teams
Addvocate.AI introduces a “Sales Performance OS”, a platform that acts as a digital copilot to support sales teams before, during, and after client meetings.
Its strengths include:
- ✔️ AI-native architecture built for speed and adaptability.
- ✔️ Data consolidation to remove silos and give teams a single source of truth.
- ✔️ Behavioral nudges that drive natural adoption among sales teams.
- ✔️ Actionable insights to increase focus, productivity, and win rates.
Instead of simply managing data like a traditional CRM, Addvocate.AI actively helps salespeople prepare smarter, engage better, and move deals forward faster.
Backed by 216 Capital for Global Expansion
The investment from 216 Capital gives Addvocate.AI the resources to scale faster. The company is now evolving from a meeting-preparation tool into a comprehensive sales performance platform.
“With the support of 216 Capital, we can stay ahead of the curve. Delivering solutions built for impact, not just data entry,” said Ridha Mami, CEO of Addvocate.AI.
For 216 Capital, the move represents confidence in both the technology and the team. Dhekra Khelifi, Partner at 216 Capital, emphasized that the firm sees Addvocate.AI as a pioneer: “This investment enables the company to accelerate innovation and pursue international expansion while transforming how sales teams operate.”
Positioned as a Market Pioneer
Headquartered in France and Tunisia, Addvocate.AI is positioning itself at the forefront of AI-driven intelligent sales. Its vision is to become the trusted partner for enterprises worldwide. Specially those looking to overcome pipeline stagnation and boost predictability in their sales cycles.
By combining deep market insight with cutting-edge AI, the startup is setting a new benchmark for how sales teams prepare, perform, and succeed.
With fresh backing and a clear mission, Addvocate.AI is moving quickly to redefine the future of sales performance on a global scale.